Email marketing can be a very effective means of reaching out to prospective customers. Our email marketing software allows businesses to build a comprehensive, automated list of opt-in prospects and customers. These lists can be utilised to execute on-going marketing campaigns, including direct emails, newsletters, weekly specials, seasonal discounts and more.
A direct response
precise:new media's comprehensive email marketing service includes:
- Campaign development and management .
- Campaign tracking and reporting.
- Website integration and managed hosting.
- Mailing list application, customisation and management.
Why email marketing works
- It's cost effective - The cost of actually designing your email creative is still less than direct mail, the big savings start when you consider there are no printing costs and you can get your message delivered for a few pence per recipient.
- It's immediate - Email generates an immediate response, instead of waiting for a subscriber to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours.
- It's relevant - Email makes it easy to segment your subscribers using a variety of criteria like demographics and past campaign behaviour (such as clicking a certain link). This way you can ensure your message goes to the individuals most likely to be interested in your offer.
- It's completely measureable - More than any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more.