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Results Driven Website Design Norfolk
Norwich based web design and e-marketing. 

Mon 3 Dec, 2007 | Category: Latest News and Gossip | Print

Is Your Website An Asset Or a Liability?


Remember back in the good ol'days when having a website was something every company needed and wanted?

We all know that we need a website, but many of us think that simply having one is enough. In fact, there is research indicating that many firms with an online presence haven't touched their websites in years. They haven't spent any time improving functionality and appearance, and they have yet to consider the basics of website usability and the inherent potential of search engine optimisation. It's easy to see that if your site is an outdated eyesore, it becomes a liability that hurts you more than it helps you. Conversely, a well-designed site can make all the difference. It's the first place users go to research your products and services, to make purchases, serves as a lead generator, a CRM tool, and even differentiates you from your competition.

We've all heard the adage about first impressions, and it's no secret that they're the most important factor in the way people remember their first encounter with you or with your website. On one hand, a well-designed, user-friendly website will showcase your business and your brand, impressing clients. On the other hand, an outdated and otherwise bad website can hurt you far more than it can help you. Potential customers will eliminate you as a possible vendor after interacting with your brand and substandard website for only a few minutes.

I'll utilise a property analogy here to expand upon this thought. You'll impress guests when they arrive at your home if it's clean, well-kept, landscaped, painted, and overall welcoming. But, if you arrive at a home that's dilapidated and falling apart with chipped paint and an overgrown lawn, you'll think a lot of less of whoever lives there. Are they lazy slobs? Maybe. Or maybe they just haven't had time to take care of the property. Either way, your first impression is less than positive. We all try not to "judge a book by its cover," but in an online atmosphere, a company's website is their cover, the digital face they present to the world, so in that case you can't not judge the book by its cover. After all, that's all you have to go by.

So this must leave you wondering: Is my website an asset or a liability?

By speaking with us today, you can find out if it's time for an overhaul or just some simple changes. Or maybe your site doesn't need any work at all. Ready to find out?

Contact us today and we'll help you turn your website back into a business asset instead of a liability, and watch as your web presence creates leads and ultimately sales that impact your bottom line..

Services we provide in Norwich, Norfolk

  • Website Design
  • Website Redesign
  • E-commerce
  • Email Marketing
  • Search Engine Marketing

Full list of services

First choice for Norfolk web design.

Whether you are looking to develop your first website, enhance or promote your existing website, or enter into the world of e-commerce (selling online), precise:new media can help. Established in Norwich, Norfolk, we have gained a fantastic reputation throughout Norfolk and East Anglia, as a web site design company specialising in high impact, results driven, user friendly websites giving you a highly effective 24-hour online marketing tool.

We have a range of customised web solutions to meet your business needs; and we pride ourselves on our creativity, design and after-sales support and service.

Just read the testimonials provided by some of our clients and you will see how this experience of web design has helped them, and can help you make the most of your website and Internet marketing strategy. Click here to view testimonials.

We also appreciate just how difficult and frustrating technology and the Internet can be. We try our best to make sure the whole process from web design conception to completion runs smoothly.

Custom designed websites

Whether you are a start-up looking to create your very first web site, a large company looking to create a new or update an existing website, marketing locally in Norfolk, or throughout the country, we can help you develop your ideas right through from website design to marketing the site. We listen to you, develop your ideas creatively and professionally, and provide a bespoke service meeting your individual business needs. Read more about our Norfolk web design solutions >>

E-commerce websites

Setting up and running an e-commerce website need not be as difficult as you think. We can help you grow your business either regionally in the East, Nationally or even Internationally through e-trading with a simple to use and navigate e-commerce site. We can also advise on privacy policies and on the latest EU legislation and help you ensure that your terms of sale comply with this. Read more about our Norfolk E-Commerce solutions >>

Website promotion

precise:new media's services do not just stop at the design and creation of a web site. We can help you through the whole process of marketing your business on-line and guaranteeing the right visitors to your site. From organic search engine optimisation or search engine marketing to email marketing. We know how to get your ideal customers to your website.

Other services

Through our wide network of specialist contacts in Norfolk and East Anglia - we can also offer services in the fields of:

  • Graphic design
  • Copywriting
  • Advertising
  • Brochures & newsletters design and printing
  • Public relations
  • Exhibitions & conferences
  • Business finance
  • Business grants