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Tue 13 Nov, 2007 | Category: Industry News | Print
Norfolk businesses are lost...
On the World Wide Internet. Although 73pc of small businesses in the east of England have an online presence, more than two-thirds do not invest in...
...Search marketing campaigns to help their potential customers find them online.
Software giant Microsoft - which said nearly £400m of investment was being wasted in Norfolk, Suffolk and Cambridgeshire on websites that are virtually invisible to consumers searching online - added that its findings were akin to owning a shop hidden down a side street and not advertising its whereabouts.
The findings are published yesterday to mark the launch of Microsoft's Adcenter.
“Small and medium-size businesses (SMBs) in the east of England are missing a trick by not investing in search marketing campaigns,” said Microsoft Adcenter marketing manager Nigel Leggatt.
“The misconceptions that exist in the industry about search marketing are holding back potential SMB revenue.
“This is surprising, considering the majority of people questioned use search engines and yet they are not investing in search marketing to grow their own business.”
Peter Scargill, IT chairman at the Federation of Small Businesses, said: “A well-known website can allow a small business to compete on an equal footing with larger competitors, but that only works if the site can be found by potential customers.
“Having an online presence is something that more and more small businesses are using to drive growth in the future but they will be wasting their money if they don't make people aware of it.”
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